Our story
ALL THINGS CHECKRD was born from a simple idea - creating clothing that feels true to who we are as a family. After having our son two years ago (and now with two little ones of our own), I found myself wanting to dress our kids in pieces that reflected our style. I loved matching my son with my husband and coordinating my daughter's outfits with mine. But when it came time to shop it was hard to find kids' clothing that was simple, basic and stylish. I naturally gravitated towards basic plain outfits, that were easy to style and could match back to mama and dada. That's when the idea sparked...why not create an apparel line that's simple, wearable for all ages, and just edgy enough to stand out.
The name reflects more than just a pattern, Checkers - bold black & white are timeless, simple and effortlessly cool. As a racing family who spends most of their time at the race track or car shows, the CHECKRD flag is part of our lifestyle.
ALL THINGS CHECKRD blends our love for family, fashion, and fast engines into everyday pieces designed to be worn, lived in, and matched together.